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Fact Sheets for Managing Agri- and Nature-Tourism Operations

Assessing Your Assets

Start With What You Have

Begin with assessing the potential attractions that already exist on your property, rather than spending money on creating something new. Below is an inventory checklist to help you identify and list your current assets; you will refer to this list as you evaluate different options and ideas throughout this workbook.

Physical Resources


When assessing physical resources, be aware of the safety issues involved. To avoid accidents, water resources should be roped off.

Operations and Management

Activities

List activities you do on your operation that might appeal to the public. Remember, what seems routine to you may be considered unusual and interesting to the non-farm public. Be free with your ideas in this section: you'll evaluate them later. Some activity examples might include: cattle drives, calving or lambing, trail rides, roadside produce stands, machinery operations (harvesting, planting, cultivating), or on site food processing.

People Resources

Rate the following based on characteristics important to a successful farm/ranch recreation operation (1=limiting factor, 5=asset for success).

  1 2 3 4 5
Staff (family or hired):

Are they friendly, confident, tolerant of strangers/guests: Have special talents/abilities, etc.?

Name:          
Name:          
Name:          
Name:          
Paid Assistants:

Are they committed to working with you to make a successful venture?

Accountant:          
Attorney:          
Lender/Financer:          
Consultant:          
Neighbors:

Will they allow bordering access? Any conflicts? Supportive of recreation options?

           
Sheriff and deputies:

Are they supportive of proposals or suspicious of outsiders?

           
Game Warden & Biologists            
Government officials and regulators (local, state, federal):

Do they understand and support your effort?

           
Economic Development Staff (local, county, regional, state):

Do they understand and support your effort?

           
Business & Tourism Associations:            

Wildlife Inventory:

As you complete this inventory, you will want to add as much detail as possible, including total count, ratios of male/female, trends, locations, size, age, condition, behavior, habitat, etc. This may take considerable time but will be necessary if you intend to build an enterprise around wildlife. You will want this information if you are considering an enterprise to attract wildlife viewers, photographers, or hunters. (Check with the California Department of Fish and Game on hunting of all species as to dates, permits, licenses, etc.).

BIG GAME
  Antelope  
  Whitetail Deer  
  Mule Deer  
  Elk  
  Moose  
  Bighorn Sheep/Mountain Goat  
  Black Bear  
  Mountain Lion  
SMALL GAME
  Rabbit/Hare  
  Red, Grey & Fox Squirrels  
  Rock Chuck  
FURBEARERS
  Beaver/Mink/Muskrat  
  Badger  
  Bobcat  
  Weasel  
PREDATORS
  Coyotes  
  Raccoon  
  Red Fox  
  Wolf  
  Porcupine  
  Skunk  
RODENTS
  Prairie Dogs, Ground Squirrels  
GAME BIRDS
  Turkey  
  Grouse  
  Partridge  
  Pheasant  
  Mourning Dove  
WATERFOWL
  Geese  
  Ducks  
  Cranes  
OTHER BIRDS
  Songbirds  
  Long Birds (black birds, falcons, hawks, etc.)  

This Fact Sheet was adapted by Desmond Jolly, Cooperative Extension agricultural economist and director, UC Small Farm Program, from the Agri-tourism Workgroup and Resources, Oregon Department of Agriculture.

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